Coca-Cola's juicy new year launches - Talking Retail

Coca-Cola's juicy new year launches - Talking Retail: "Coca-Cola's juicy new year launches Coca-Cola Enterprises (CCE) will continue to push growth in the first quarter of 2008 with innovation in the flavoured carbonates and sports and energy categories, revealed Kieran Hemsworth, operations marketing director at CCE. Despite the unpredictable weather, Hemsworth says growth in the soft drinks sector year-to-date (ytd) is £100m, of which £31m has been growth from CCE. Hemsworth highlighted juice drinks as one to watch, with £22m value growth ytd, and said there is still further opportunity in this category. The CCE portfolio caters to the adult juice drinkers with Oasis and to children with Capri-Sun, but there is a “gap in the market” for teens, said Martin Sampson, CCE’s breakthrough development controller. Sampson said the launch of Fanta Still next month (January) will fill this gap, and also drive growth into flavoured carbonates, which has been suffering as consumers switch to squash and water. Fanta Still contains real fruit juice, no artificial colours or flavours and will be available in Orange Citrus and Orange Tropical, in 375ml PET bottles, 6-pack 375ml and 1.5-litre bottles. A £3.75m marketing campaign will include TV and press advertising, digital activity and sampling and Sampson estimates the brand will be worth £20m in its first year."