Monday, November 19, 2007

PruHealth partners with eBay - Brand Republic News - Brand Republic

PruHealth partners with eBay - Brand Republic News - Brand Republic: "PruHealth partners with eBay by Hayley Pinkerfield Revolution UK 19-Nov-07, 11:40 LONDON - PruHealth, the private medical insurer, has partnered with eBay to reward customers for buying sports items from the online auction site. PruHealth customers who are already interested in buying sporty items will now be rewarded for doing so from eBay's ‘sporting goods' category. Meanwhile, eBay will promote PruHealth's private medical insurance (PMI) to its sport customers. ADVERTISEMENT <a href='http://display.hbpl.co.uk/accipiter/adclick/CID=00001978e8507b6600000000/AAMSZ=300x250/AD_POS=501/AD_POSITION=501/AD_LOCATION=C/SITE=BRANDREPUBLIC/AREA=BR.BULLETINS.DIGITAL.ARTICLE/ACC_RANDOM=5807208106/PAGEID=4249145621'> <img src='http://hbpl-images.adbureau.net/hbpl/BrandRepublic/Ogilvy/USBlair_brandrepublic_mpu.gif' alt='Alternate Ad Image Text Goes Here!' width='300' height='250' border='0'> </a> 'Partnering with such a well-known and visited web site means we have access to a wide customer base,' said Shaun Matisonn, chief executive of PruHealth. Pat Connolly, head of strategic partnerships, eBay, added: '...this partnership will encourage customers who are already focusing on health and sports to consider their health insurance and how they could be rewarded further for purchasing sporting goods.'"