Norwich Union completes DM review with WDMP hiring - Brand Republic News - Brand Republic

Norwich Union completes DM review with WDMP hiring - Brand Republic News - Brand Republic: "Norwich Union completes DM review with WDMP hiring by Ed Kemp Marketing 16-Nov-07, 13:00 LONDON - Norwich Union has ended a review of its direct marketing agency arrangements with the appointment of WDMP. The agency will be responsible for creating below-the-line work for NU's insurance brands, which include motoring, life and home. Last month, Norwich Union hired Craik Jones Watson Mitchell Voelkel to its roster and decided to retain direct agency Kitcatt Nohr Alexander Shaw for its NU Healthcare business. ADVERTISEMENT The Aviva-owned insurance giant called the direct marketing review amid major cost saving measures. Last month, Aviva confirmed that it will cut back its marketing department for its NU and RAC brands by 140 staff by the end of the year and reduce its marketing budget from £180m to around £100m (Marketing 3 October). It is likely that both agencies will be briefed to handle an increasing amount of online marketing for NU. In a statement earlier this year, NU said: 'With more business being done over the internet, this announcement is about making the best use of our marketing resources and focusing on those areas in which we are seeing most growth. Although we have reduced our marketing spend, we will continue to invest significantly in the"