IDM to launch email marketing certificate with Responsys - Brand Republic News - Brand Republic

IDM to launch email marketing certificate with Responsys - Brand Republic News - Brand Republic: "IDM to launch email marketing certificate with Responsys by Alex Donohue Brand Republic 24-Oct-07, 14:00 LONDON - Email marketing company Responsys and the Institute of Direct Marketing are to launch a certified qualification in email marketing for the industry, offering practical training and an examination. The six-month course, which is based in London, will give participants classroom tuition, assignments, practical training and a final examination by the IDM board of examiners, offering candidates an IDM Responsys Certificate in Email Marketing. Responsys said the courses, which run twice a year beginning in September and January, would give marketing professionals a recognised qualification demonstrating their ability to manage resources, form a business case and maximise the performance of email marketing campaigns. The agency added that the European email marketing industry, which is worth around £1.1bn, currently gave retailers an average 100-fold return on investment on targeted email campaigns. But a shortfall in qualified staff has led to many online marketing departments being unable to exploit revenue, retention and data in email marketing. John Nugent, vice-president and general manager at Responsys for the European, Middle East and Africa region, said: 'T"