Coca-Cola starts push for Diet Coke Plus - Brand Republic News - Brand Republic

Coca-Cola starts push for Diet Coke Plus - Brand Republic News - Brand Republic: "Coca-Cola starts push for Diet Coke Plus by Darren Davidson Brand Republic 10-Oct-07, 12:00 LONDON - Coca-Cola is launching Diet Coke Plus, its new vitamin-enriched drink, with a heavyweight advertising and sampling campaign. The centrepiece of the campaign, created by VCCP, is a 10-second TV spot, supported by print ads and posters. It breaks on October 15 and uses the line 'Plus a little added goodness'."