Coke to roll out first rewards scheme - Brand Republic News - Brand Republic

Coke to roll out first rewards scheme - Brand Republic News - Brand Republic: "Coke to roll out first rewards scheme by Ed Kemp Marketing 24-Oct-07, 10:00 LONDON - Coca-Cola Great Britain is poised to launch its first ever UK rewards programme, as revealed by Marketing magazine in March. The rewards scheme, called ‘Coke Zone', will span ‘Coca-Cola', ‘Diet Coke' and ‘Coca-Cola Zero' and will offer consumers a series of rewards and money-can't-buy prizes. Special codes will be displayed on 500ml bottles and 2 litre packs of ‘Coca-Cola', ‘Diet Coke' and ‘Coca-Cola Zero'. Consumer will be able to then enter the codes through a dedicated website or via SMS in order to collect points. These points can be redeemed on-line with more than 60 reward scheme partners from the entertainment, fashion and music sectors. The scheme will launch as a trial in November. Coca-Cola then plans to roll out the scheme early in 2008. Should the scheme prove successful Coca-Cola plans to roll out ‘Coke Zone' across other Coca-Cola Great Britain brands. The official spring launch will be supported with a marketing campaign was created by Carlson Marketing and will span TV, online and in-store activity."