Coca-Cola plans Chinese drinks - Brand Republic News - Brand Republic

Coca-Cola plans Chinese drinks - Brand Republic News - Brand Republic: "Coca-Cola plans Chinese drinks by Jemima Bokaie Marketing 16-Oct-07, 08:30 LONDON - Coca-Cola is to launch a range of drinks based on traditional Chinese herbal ingredients and recipes. The drinks giant has set up a research centre in China to develop the beverages. A spokesman for Coca-Cola said that the company was aiming to launch them in the first quarter of next year. The drinks are part of Coca-Cola's focus on health-related products; other plans include the roll-out of Glaceau enhanced waters, acquired through the purchase of US drinks company Energy Brands (Marketing, 8 August). ADVERTISEMENT Separately, Coca-Cola has agreed a global partnership with Italian coffee brand illy caffe to launch a range of premium ready-to-drink coffee products. The illy caffe brand is sold in 140 countries through more than 50,000 restaurants and coffee bars."