RBS Insurance hires former AirMiles insight director - Brand Republic News - Brand Republic

RBS Insurance hires former AirMiles insight director - Brand Republic News - Brand Republic: "RBS Insurance hires former AirMiles insight director by Daniel Farey-Jones Brand Republic 12-Sep-07, 14:10 LONDON - RBS Insurance has appointed former AirMiles customer insight director Nigel Grimes to the new role of customer insight director. The role will help Royal Bank of Scotland improve retention and cross-selling across its insurance brands Direct Line, Churchill and Privilege. Grimes will join next week and will work alongside group marketing Mike Tildesley, who joined from More Than last year, and will report to marketing and strategy director Roger Ramsden. He left AirMiles in February after three years when his role was merged with that of marketing director Sarah Wood, and has since been working as a consultant. In other RBS insurance news, some of the company's brands have for the first time started to participate in online price comparison. Tesco, which offers Tesco-branded financial services from RBS, has launched a price comparison site called Tesco Compare featuring Churchill and Privilege. Direct Line, which this summer launched an ad campaign criticising price comparison sites, is not taking part."