Coke links with Football league in recycling drive - Brand Republic News - Brand Republic

Coke links with Football league in recycling drive - Brand Republic News - Brand Republic: "Coke links with Football league in recycling drive by Jemima Bokaie Marketing 04-Sep-07, 16:45 LONDON - Coca-Cola is launching a recycling initiative in partnership with the Football League to encourage football fans to recycle more. The ‘Talent from Trash' scheme, which launches on 5 September, will give football fans the chance to earn cash for their clubs in exchange for increased recycling. Coca-Cola aims to boost recycling levels in communities by 4%, in return for cash prizes of up to £18, 000 for local Football League clubs to be spent on youth development. Thirteen clubs are involved in the programme, which will last for 12 weeks. It has been developed in association with the government-funded Waste Resources & Action Programme (WRAP), and local authorities. Consumers can take recyclable materials to council sites and Tesco recycling centres situated in its car parks, or participate in kerbside collection. A new website, www.talent-from-trash.com, will support the initiative. Sanjay Guha, president at Coca-Cola Great Britain, said: 'We're committed to doing business in ways that help protect and preserve the environment, as well as encouraging consumers to recycle more. We hope ‘Talent from Trash' will help encourage football fans"