Goodmail builds free email validation service alliance - Brand Republic News - Brand Republic

Goodmail builds free email validation service alliance - Brand Republic News - Brand Republic: "Goodmail builds free email validation service alliance by Daniel Farey-Jones Brand Republic 28-Aug-07, 14:45 LONDON - Goodmail has made arrangements with three of the UK's leading email service providers to offer its CertifiedEmail service free to their clients for more than a year, to drive uptake. Clients of Acxiom Digital, CheetahMail and Epsilon will be able to use CertifiedEmail, which signals to consumers that the email they receive is genuine, for free until the end of 2008. The normal charge per thousand emails is £1.25. The service ensures that legitimate opt-in email from accredited senders is delivered to consumers' in-boxes with HTML and links rendered intact. A blue ribbon envelope icon in the interfaces of participating ISPs tells consumers an email is authentic. The ISPs currently participating in CertifiedEmail in the UK include AOL and Yahoo!; Goodmail is in negotiations with Hotmail and Google to support CertifiedEmail in the UK and US. Jos Burger, general manager for Europe at Goodmail, said: 'We know Hotmail is key for the UK marketplace. 'Deliverability rates are anywhere around 85% and 97% depending on the ISP, but even if the deliverability is 95% then the last 5% is really key to a lot of senders. 'They face"