Churchill Insurance relaunches nodding dog microsite - Brand Republic News - Brand Republic

Churchill Insurance relaunches nodding dog microsite - Brand Republic News - Brand Republic: "Churchill Insurance relaunches nodding dog microsite

by Nikki Sandison Brand Republic 15-Feb-08, 09:30

LONDON - Churchill Insurance has relaunched its Challenge Churchill microsite, giving visitors the chance to play interactive games, test their Sudoku skills and enter a prize draw to win a Nintendo DS.

New games will be added to the site every month to keep it fresh and engaging for users.

Visitors will also be able to have their insurance questions answered by the Churchill nodding dog.

They can challenge Churchill for a better quote on car, home, travel, pet, breakdown, van or motorcycle insurance.

A spokesperson for Churchill Insurance said: 'We have relaunched the microsite to ensure it offers visitors a fully interactive experience.

'We hope that people will have such fun playing the quizzes and games that when it comes to getting an insurance quote, Churchill will be front of mind.'

Churchill is part of RBS Insurance and is wholly owned by the Royal Bank of Scotland Group.

Earlier this month Churchill briefed digital agency Rufus Leonard to launch a heavyweight online ad campaign promoting its range of car and home-insurance products in conjunction with its Challenge Churchill TV ads."