RBS Insurance digital chief quits | Precision Marketing

RBS Insurance digital chief quits | Precision Marketing: "RBS Insurance digital chief quits
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Source:
Online
ByLine:
Gemma Hummerston
Publication date:
24 Jan 2008

Celebrity!

RBS Insurance head of e-business David Catterall is to leave the company at the end of January.

Catterall, who handles online business for RBS Insurance brands including Direct Line, Churchill, Privilege and Green Flag, has worked for the organisation for four years. The company confirmed his departure but refused to reveal where he was going. Catterall was unavailable for comment.
He was originally part of the commercial team and moved into e-business a year ago, where he was responsible for all aspects of the website including marketing and advertising, sales and design.

Catterall was also instrumental in the appointment of OMG Network to handle an affiliate marketing programme across all of RBS Insurance’s brands in November 2007 (precisionmarketing.co.uk).

RBS Insurance brands appeared on a comparison site for the first time with the launch of TescoCompare.com towards the end of last year. Churchill, Privilege and Devitt all participate in the website’s search results with the exception of Direct Line, who last year launched a major marketing campaign attacking comparison sites."