News | GSI Commerce acquires E-Dialog for £79m - NMA

News | GSI Commerce acquires E-Dialog for £79m - NMA: "E-Dialog has been acquired by ecommerce and multi-channel solutions provider GSI Commerce for $157m (£79m).

The purchase of the email marketing services provider will help GSI extend into existing and new vertical markets and boost its European presence.

The deal will see GSI acquire the privately owned company for $157m (£79m), including cash of $147.8m (£74.6m) and restricted shares of GSI Commerce for $9.2m (£4.6m).

E-Dialog will act as a subsidiary of GSI and retain its name, staff and premises.

Michael G Rubin, chairman and CEO of GSI Commerce, said, 'We are really excited to expand GSI capabilities in this area. We believe email marketing has highly attractive fundamentals, which is evidenced by the strength and impressive projected growth of the industry.'"