RBS supports Sport Relief - Brand Republic News - Brand Republic

RBS supports Sport Relief - Brand Republic News - Brand Republic: "RBS supports Sport Relief

by Jemima Bokaie Marketing 25-Jan-08, 16:30

LONDON - Royal Bank of Scotland (RBS) has signed a marketing partnership with Sport Relief to raise money for the charity through its sponsorship of the RBS 6 Nations 2008.

Fundraising events will be held at selected championship matches and in UK city centres in the run up to the tournament, which begins next weekend. The initiative will see rugby stars challenge the public to 'Kick for an RBS 6 Nations Ticket.'

RBS has also signed four up-and-coming rugby stars, one from each home nation, to drive awareness of Sport Relief and the tournament among younger rugby fans. The 'RBS Young Guns' team will include England's David Strettle, James Hook from Wales, Scotland's Rory Lamont and Andrew Trimble from Wales.

The fundraising drive will culminate on Sport relief Weekend 14-16 March, during which the RBS 6 Nations Championship final will be held."