Insurance Age - Drakefield launches new travel insurance aggregator site

Insurance Age - Drakefield launches new travel insurance aggregator site: "Drakefield launches new travel insurance aggregator site

Drakefield launches new travel insurance aggregator site

Travel Insurance giant Drakefield Insurance Services has launched a new aggregator site, whichpolicy.co.uk, backed by a two-week TV campaign.

The 30 second direct response ad goes live on January 14 to 28, with the possibility of extending until Easter. Whichpolicy.co.uk is a comparison website that will allow consumers to choose the best travel insurance policy for their individual needs from a number of selected insurance brands.

The site will allow consumers to search and choose a policy by price or by cover options. The site has the advantage of a flexible cover and price comparison facility both online and uniquely through call centre support.

Brands currently on the site include AA, Go Travel Insurance, Admiral, Elephant, 1Stop Travel Insurance, Only and etravelinsurance.co.uk. More brands are seeking to join Whichpolicy.co.uk, however it is selecting brands based on consumer-focussed criteria which will allow for transparency of product and prices.

Christian Young, chief executive at Drakefield, said: “We are well aware that travel insurance is a ‘grudge buy’ for most people, one that’s often done at the last minute. However we believe that by giving them the chance to view multiple policies at any one time to compare cover and price, the process can be expedited and simplified.

“After a number of high-profile travel firms collapsing in the past 12 months, constant strike threats and last summer’s luggage chaos people are starting to realise that their travel insurance is there for far more than just a lost camera.”