New website recruits consumers to meet with Coke officials - Brand Republic News - Brand Republic

New website recruits consumers to meet with Coke officials - Brand Republic News - Brand Republic: "New website recruits consumers to meet with Coke officials

New website recruits consumers to meet with Coke officials

by Bill Britt Marketing 14-Jan-08, 10:15

LONDON - Coca-Cola Great Britain (CCGB) is the latest company to tap into consumer-generated media with Wednesday's launch of website designed to gather consumer feedback on issues such as labelling, nutrition and to field consumer questions.

The first phase of www.letsgettogether.co.uk is to recruitment members of the public who would like the chance to meet with decision-makers from CCGB face-to-face, to discuss their thoughts and concerns about the company's products and activities. It will also have an interactive questions and answers section. The second phase of the website will be crafted in response to the meetings.

The overall aim is to provide transparency between the company and consumers.

CCGB president Sanjay Guha said: "We're committed to providing our customers with great tasting, high quality drinks the world over, plus the information they need in order to make an informed choice, not just about our drinks, but about how we operate as a company too."

The `Let's Get Together' initiative is reminiscent of McDonald's UK launch in April of its "Make up your own mind" website, which was designed to tacking the healthy eating debate head on.

Although soft drinks company already provides information to consumers via on-pack nutritional labels, a company website, annual reports and a dedicated Customer Information Centre (0800 227711), the company says more and more people are now contacting CCGB by email rather than telephone to ask for information about the company or its products.