Web 2.0 Users Go Shopping - eMarketer

Web 2.0 Users Go Shopping - eMarketer: "Web 2.0 Users Go Shopping SEPTEMBER 25, 2007 But does the tech help persuade them to buy? Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore’s 'Web 2.0 in Retail Today” report. comScore reported that social networking site traffic rose 33% to 81 million unique visitors in August 2007 versus August 2006. Blog traffic grew 23% to 28 million unique visitors, while online video site traffic increased 20% to 93 million. “[The company also found that] 158 million people, or 87% of the US online population, visited Web sites that used Web 2.0 technology in August 2007, spending an average of 210 minutes per person at such sites,” said comScore chairman Gian Fulgoni at the Shop.org Retail Summit, as reported by Internet Retailer."