Privilege tipped to award direct brief to Personal - BR Bulletin - Advertising, Marketing, Media and PR news by Email - Brand Republic

Privilege tipped to award direct brief to Personal - BR Bulletin - Advertising, Marketing, Media and PR news by Email - Brand Republic: "LONDON - The Royal Bank of Scotland is poised to hire direct agency Personal for its Privilege insurance account, ahead of plans to boost its below-the-line activity.
The expected appointment follows a competitive pitch handled by Creative Brief.
Privilege has previously used a number of direct shops on a project basis, but has decided to consolidate the work into a single agency. Earlier this month, a spokesman confirmed that Privilege plans to increase the volume of direct mail it sends to current and potential customers.
In May 2006, Privilege hired Joshua to create a mailing to support its 'You don't have to be posh to be privileged' campaign created by M&C Saatchi. Joshua did not pitch for the retained business.
RBS, which also owns the Direct Line and Churchill insurance brands, is the market leader in the private motor-insurance sector, with a 33% market share, according to Mintel.
Earlier this month, Privilege tied with brands including Virgin Holidays to offer a customer benefits scheme.
Personal declined to comment on the appointment."