Iris recruits Nimeh as digital managing director - Digital Bulletin - Digital news by Email - Brand Republic

Iris recruits Nimeh as digital managing director - Digital Bulletin - Digital news by Email - Brand Republic: "Iris recruits Nimeh as digital managing director
by Charlie McCathie Brand Republic 22 Jan 2007

Nimeh: joining IrisLONDON - Integrated agency Iris has appointed George Nimeh as digital managing director.
Nimeh's background is in digital consultancy and he has advised brands including Betfair, Yahoo! and Red Bull.
Before joining Iris he was a founding member of CBS/Viacom portal iWon.com’s senior management team where he led the business development of more than 25 content and technology partnerships.
He also worked across PepsiCo, Chase Manhattan Bank and the US Navy when he was a senior strategist for US digital marketing agency Organic Online from 1998 to 1999.
Iris has hired Nimeh to expand its digital offering and attract new clients. The role also involves launching digital engagement programmes for existing clients, including Sony Ericsson, Shell, CNN, Wonderbra and Coca-Cola.
Ian Millner, chief executive of Iris, said: 'We knew we needed a big name to fill the managing director position within digital and George's credentials speak for themselves.
'George and his team will be putting digital at the heart of how we help our clients build brands, create communities and drive advocacy with our integrated approach.'
Nimeh said: 'The real winners on the new marketing battleground will be those who can understand how the relationship consumers have with digital media can be harnessed to power deeper engagement with brands, products and services.'"