Return Path and e-Dialog set up EMEA alliance - DMBulletin - Direct Marketing news by Email - Brand Republic

Return Path and e-Dialog set up EMEA alliance - DMBulletin - Direct Marketing news by Email - Brand Republic: "Return Path and e-Dialog set up EMEA alliance
by Daniel Farey-Jones Brand Republic 15 Jan 2007

Simone Barratt of e-Dialog UKLONDON - Email marketing company e-Dialog and email deliverability company Return Path are collaborating to improve the delivery of client emails in the fragmented Europe, Middle East and Africa markets.
The aim is to get to grips with the increasing complexity of email delivery assurance and so help clients quickly and cost effectively launch email programmes into new markets.
The two companies have formed the Sender Score Receiver Alliance in order to provide a central point of contact between email senders and the ISP community in the EMEA area. This will help understand the specific requirements of ISPs within each market.
Simone Barratt, managing director of e-Dialog UK, said: 'With our footprint in Europe continuing to increase, we are now sending email into hundreds of different markets.
'As our clients broaden their reach and as the ISP community grows, it's very important that we have solid ISP relationships in place in these countries should a problem arise.'
The two companies have an existing relationship - e-Dialog has partnered with Return Path for more than two years to supplement its internal delivery tools and to provide reputation and certification services to its clients.
Ken Takahashi, vice-president of corporate and international development for Return Path, said: 'The ISP community has been receptive to the programme, which will greatly help companies trying to increase inbox reach abroad.'"