Mildenhall named Coca-Cola's global marketing chief - BR Bulletin - Advertising, Marketing, Media and PR news by Email - Brand Republic

Mildenhall named Coca-Cola's global marketing chief - BR Bulletin - Advertising, Marketing, Media and PR news by Email - Brand Republic: "Mildenhall named Coca-Cola's global marketing chief
James Hamilton Campaign 20 Oct 2006
Jonathan Mildenhall, the strategy director at Mother, has been poached by Coca-Cola, where he will oversee the soft-drinks giant's $2 billion marketing budget.
Mildenhall joins as the vice-president of global marketing. He will head the strategic and operational roll-out of its carbonated and non-carbonated drinks. He will report to the Coca-Cola chief creative officer, Esther Lee, and will relocate to Atlanta in January.
Mildenhall said: 'I'm sad to be leaving, but the scale of the job and the creative talent of the Coca-Cola team was too much of a pull.'
Andy Medd, the Mother partner, added: 'He has been amazing for Mother in the short time he's been here, but it's a stellar opportunity.'"