Friday, September 08, 2006

Mediaedge:cia promotes McLean to global clients role - Media Bulletin - Media news by Email - Brand Republic

Mediaedge:cia promotes McLean to global clients role - Media Bulletin - Media news by Email - Brand Republic: Mediaedge:cia promotes McLean to global clients role
by Alex Donohue Brand Republic 8 Sep 2006

McLean: ideal for the role
LONDON - Mediaedge:cia has promoted Andrew McLean to president of global clients and business development.

McLean moves up at the WPP Group media agency from his current position of chief client officer at its global solutions division.

He will be tasked with leading Mediaedge:cia's business development and new clients around its global network.

McLean, who has worked in Mediaedge:cia's New York office for seven years, joined from The Walt Disney Company, where he was European media director for its film and entertainment division Buena Vista.

He is also credited with launching DMB&B's Irish operations to serve Mars and Masterfoods in 1988, and his most high-profile campaigns were for the Irish national football team during the 1990 and 1994 World Cups in Italy and the USA.

McLean joined what was The Media Edge in 1999, before its merger with CIA, as client services director and was later promoted to global client services director.

Charles Courtier, chief executive officer at Mediaedge:cia Global, said: "Andrew is the ideal person to lead this effort -- his knowledge of our clients and his track record in building and growing business is outstanding."

McLean added: "Mediaedge:cia is a company that is fantastically equipped to enable our clients to gain a sustainable competitive advantage."

In August, the company recruited Jason Dormieux, Zed Media's board account director, to bolster its online, direct and search division MEC Interaction.