TheMoodieReport.com

TheMoodieReport.com: "Victoria�s Secret Beauty extends travel retail presence with Brasif agreement � 20/09/05
Source: �The Moodie Report
By Martin Moodie
Email Print
US/BRAZIL. Victoria�s Secret Beauty, a division of Limited Brands, has entered into a partnership with Brazil�s leading travel retailer Brasif Duty Free to sell Victoria�s Secret Beauty products at Sao Paulo and Rio de Janeiro airports.

The portfolio will include a range of eight popular prestige fragrances including dream angels heavenly, Pink, Body By Victoria, Breathless, Very Sexy for Her, Very Sexy for Her 2, Very Sexy for Him, and Very Sexy for Him 2.

In addition, Brasif will offer the Garden Collection of fragranced bath and body products in seven scents and a line of giftables which aim to differentiate Victoria�s Secret Beauty from its competitors.

Lines will go on-shelf early next month and will be available in approximately 10 arrivals and departures shops at Sao Paulo and Rio de Janeiro airports.

In September 2004 World Duty Free entered into a landmark agreement with Victoria�s Secret Beauty, representing the latter�s first foray into the international retail arena. The brand�s UK travel retail business at London Heathrow, Gatwick and Stansted airports was launched in November 2004. "