Advertising.com launches service that tracks users visits - Digital Bulletin - Digital news by Email - Brand Republic

Advertising.com launches service that tracks users visits - Digital Bulletin - Digital news by Email - Brand Republic: "Advertising.com launches service that tracks users visits
by Danielle Long Revolution UK 6 Sep 2006

Renault: signed up to new serviceLONDON - Online advertising network Advertising.com has launched a behavioural product for the automotive industry, which allows advertisers to strategically target potential consumers.
The Automotive LeadBack Channel tracks users who have visited specific automotive websites and serves them ads when they leave these sites.
The tool works by identifying each unique website visitor with a cookie, which enables Advertising.com to target them with ads as they land on other unrelated sites in the Advertising.com network.
The cookie lasts four weeks enabling advertisers to strategically place ads in front of 'in-market' consumers who are seriously considering the purchase of a new vehicle.
Advertising.com's network reaches 84% of users online and it claims that ads placed through Automotive LeadBack will reach up to 120,000 unique users.

Global car giant Renault is the first to sign up to Automotive LeadBack, with an advertising campaign set to launch in September.
Mike Peralta, UK managing director of Advertising.com, said: 'The channel allows advertisers to scrutinise the behaviour of web users. Running a campaign through the channel guarantees companies will reach and engage with their target audience in the most effective manner.
'With last week's news that internet retail sales are outpacing total spend in shops by 10 times, Automotive LeadBack represents a great opportunity to jump ahead of the competition.' "