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TheMoodieReport.com: Gebr Heinemann partners with Victoria’s Secret Beauty - 07/09/06
Source: ©The Moodie Report
By Rebecca Mann
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GERMANY. Gebr Heinemann has confirmed details of a new partnership with Victoria’s Secret Beauty, which made its debut in the travel retail channel in 2004, in conjunction with World Duty Free.
The brand will be introduced at Frankfurt International and Istanbul Ataturk airports, most likely from mid-September.
Victoria’s Secret Beauty prestige fragrance products will be available in three departure shops in Frankfurt (T1 B-East, T1 B-West and T2) and in the main departure shop in Istanbul. The presentations of the brand will be fully- and semi-personalised.
The introduction fits within the concept of Gebr Heinemann’s newest strategy to concentrate on Airport Specials. Victoria’s Secret Beauty has not been launched on any European domestic market, and qualifies therefore as the exclusive introduction of the brand in both Germany and Turkey.
Gebr Heinemann described the travel retail environment as a perfect “global window” to build brand awareness, providing an ideal opportunity to showcase brands within the international atmosphere airports provide.
Sandra Heppenheimer, Senior Vice President, General Manager for Victoria’s Secret Beauty/Limited Brands (pictured above) commented: “We are very proud to have established a partnership with Gebr Heinemann and are confident of the growth opportunity we share.
“Victoria’s Secret is in demand by consumers across the globe, and with incredibly visionary partners like Gebr Heinemann, our potential is limitless.”
The Victoria’s Secret Beauty products to be sold will include a range of seven popular prestige fragrances including dream angels heavenly, Pink, Body By Victoria, Very Sexy for Her, Very Sexy for Her 2, Very Sexy for Him, and Very Sexy for Him 2. It will also include a line of gift items.
In Istanbul, Victoria’s Secret Beauty’s Garden Collection of fragranced bath and body products, in six top-selling scents, will also be available.
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