Elsevier.com - Flight Catering

Elsevier.com - Flight Catering: "FLIGHT CATERING








To order this title, and for more information, click here
Second Edition

By
Peter Jones, IFCA Professor of Production and Operations Management, University of Surrey, UK

Description
The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive. In-flight catering is a central part of these strategies at all levels: be they customer satisfaction, marketing, operations or logistics. Fully endorsed by the International Flight Catering Association, Flight Catering is an authoritative guide to this specialised and vital area on the catering industry. With an international team of contributions from both academia and industry it provides a user friendly guide, taking the reader through every aspect from marketing and on board service, to cost control and logistics.

Audience
HND/undergraduate students on hospitality management, catering and associated degrees. Libraries, practitioners and consultants

Contents
Introduction to flight catering: introduction; pioneer years of in-flight foodservice; intercontinental travel; mass passenger travel; deregulation & consolidation; the flight catering system; international operations; case study 1.1: developing flight catering in Kenya; current Issues and future developments; conclusion; The flight catering industry: introduction; four stakeholders of flight services; passengers; role of caterers; role of airlines; role of suppliers; airline - caterer contracts; pricing of flight meals; north American vs. European and Asian school of thought"