Thursday, November 10, 2005

The Nuance Group > Media > Media releases > Press

The Nuance Group > Media > Media releases > Press: "NUANCE SCOOPS FRONTIER AWARD FOR ?SPECIALTY CONCEPT OF THE YEAR? AND IS HIGHLY COMMENDED FOR ?BEST PARTNERSHIP INITIATIVE OF THE YEAR?

Zurich, November 3, 2005 ? The Nuance Group is delighted to have been awarded this year?s Frontier Award for ?Specialty Concept of the Year? for its ?Boutique du Chocolat? at Zurich Airport?s Airside Center. The Boutique is a truly innovative confectionery concept offering an exciting shopping experience through its fully-equipped chocolate kitchen with a ma?tre chocolatier at work. At the same time, The Nuance Group and Sydney Airport Corporation were highly commended in the category ?Best Partnership Initiative of the Year? for their Pier B development at Sydney Airport.

Confectionery is a growing category in travel retail in general. For Swiss travel retail, it is far more important still. Chocolate has become one of the emblems of ?Swissness?. This is why, on designing the retail offer for Zurich Airport?s new Airside Center, Nuance was looking to introduce something very special for the confectionery offer.

Nuance has a long history of teaming up with partners to create outstanding concepts. For the great new development at Zurich Airport Nuance teamed up with the leading Swiss confectioner Lindt. In an extremely close collaboration, the partners each brought their expertise to the project and together introduced a real novelty: ?retailtainment? for the confectionery field.

Retailtainment for the confectionery field

The Boutique du Chocolat covers a floor area of 330 sqm. Approximately half of the retail area is dedicated to Lindt, the remaining area features chocolates from diverse producers. The shop?s entrance area is open and inviting and provides immediate access t"