Bmi to upgrade in-flight meals with FLB packaging - Design Bulletin - Design news by Email - Brand Republic

Bmi to upgrade in-flight meals with FLB packaging - Design Bulletin - Design news by Email - Brand Republic: "Bmi to upgrade in-flight meals with FLB packaging
by Staff Marketing 9 Nov 2005

BMI: Love Food brand on-boardLONDON - Bmi is overhauling its in-flight catering with the introduction of a brand called Love Food.
The carrier is trying to distance its offering from the traditionally poor image of airline food by introducing lifestyle photography, nutritional and allergen information.
The food will be served in premium ready meal-style packaging designed by packaging and branding consultancy FLB, with photography of the meal on the front.
The meals, which are to be introduced later this month, include lemon chicken with coriander rice and an all-day breakfast."