Coca-Cola calls pitch for design agencies roster - Brand Republic News - Brand Republic

Coca-Cola calls pitch for design agencies roster - Brand Republic News - Brand Republic: "Coca-Cola calls pitch for design agencies roster by Ed Kemp Marketing 30-Oct-07, 08:35 LONDON - Coca-Cola Europe is to create its first pan-European design roster and has begun talking to design agencies. It is believed that Coca-Cola will hire more than 10 agencies. Those chosen will be briefed to handle activity across design, digital design, brand identity, packaging and in-store marketing. The agencies have already been asked to pitch in a process being managed by Creative Brief. It is not known whether Coca-Cola plans to create separate rosters for each design discipline or a single roster. The brief will span the entire Coca-Cola drinks range, which includes Oasis, Capri- Sun and Minute Maid. Coca-Cola UK is also reviewing its media agency arrangements. The £40m review, which spans its whole portfolio, was called in July. Universal McCann, Vizeum, Starcom and Naked Communication have been invited to pitch. Mobile is another area under review, as the firm looks to increase its commitment to global SMS on-pack promotions. In the UK, it is promoting its Coke range through the launch of its first loyalty scheme. The 'Coke Zone', created by Carlson Marketing, offers consumers points that are redeemable against special offers and 'money-can't-buy' prizes. E"