RBS hands task to John Brown - Brand Republic News - Brand Republic

RBS hands task to John Brown - Brand Republic News - Brand Republic: "RBS hands task to John Brown"

by Craig Smith Marketing 31-Jul-07, 08:30
LONDON - RBS Group has hired John Brown to publish a magazine for RBS and NatWest customers, in the biggest retail bank programme of its kind.
The title will go to between 3m and 4m customers quarterly from 2008, making it one of the top-three circulating titles in the UK.
John Brown won the work through the Association of Publishing Agencies' Ask service. Although neither the APA nor John Brown would comment, it is understood that six agencies competed for the business.

The content of the title will differ depending on whether the recipient banks at RBS or NatWest.John Brown, which already publishes Private Banking for RBS, produced test versions called Sense ahead of the pitch. It was sent to 500,000 retail customers in March and July to test response against the RBS group's direct work.