Friday, July 27, 2007

Coca-Cola leads Interbrand league of global brands - Brand Republic News - Brand Republic

Coca-Cola leads Interbrand league of global brands - Brand Republic News - Brand Republic: "Coca-Cola leads Interbrand league of global brands"

by Nikki Sandison Brand Republic 27-Jul-07, 09:20
LONDON - Coca-Cola has retained the top spot above Microsoft and IBM in BusinessWeek's annual ranking of the top global brands, while HSBC is the highest-ranking British brand.
Google, Zara, Apple and Nintendo are among this year's top gainers, while Coca-Cola failed to further grow its reputation, with its move into healthier drinks yet to take effect.
Google moved up four places to 20, coffee giant Starbucks moved up three places to 88 and Nokia moved up one from sixth place to fifth.

BusinessWeek teamed up again with brand consultancy Interbrand for the seventh consecutive year to publish the ranking of the top 100 global brands by brand value.
Aside from HSBC at number 23, only five other British brands made the list, which were Reuters, BP, Smirnoff, Shell and Burberry.
Burberry gained 16% to reach the number 95 spot, having only entered the ranking for the first time last year at 98.
Reuters gained 6% moving up two places to 76, BP dropped from 76 to 84 with a loss of 5% and Smirnoff gained 11% to sit at number 91.
Ford and Gap proved that reviving an established brand can be challenging, with the biggest losses of 19% and 15% respectively.
Meanwhile Finnish brand Nokia made a recovery, gaining 12% by releasing high-end phones aimed at both consumer and business users instead of focusing on making cheap handsets for the developing world.
Rank Company 2007 Brand Value ($m) %Change (on 2006) Country of Ownership1 Coca-Cola 65,324 -3% US2 Microsoft 58,709 3% US3 IBM 57,091 2% US4 GE 51,569 5% US5 Nokia 33,696 12% Finland 6 Toyota 32,070 15% Japan7 Intel 30,954 -4% US8 McDonald's 29,398 7% US9 Disney 29,210 5% US10 Mercedes-Benz 23,568 8% Germany11 Citi 23,443 9% US12 Hewlett-Packard 22,197 9% US13 BMW 21,612 10% Germany14 Marlboro 21,283 0% US15 American Express 20,827 6% US16 Gillette 20,415 4% France17 Louis Vuitton 20,321 15% US18 Cisco 19,099 9% US19 Honda 17,998 6% Japan20 Google 17,837 44% US21 Samsung 16,853 4% S. Korea22 Merrill Lynch 14, 343 10% US23 HSBC 13,563 17% Britain24 Nescafe 12,950 4% Switzerland25 Sony 12,907 10% Japan26 Pepsi 12,888 2% US27 Oracle 12,448 9% US28 UPS 12,013 12% US29 Nike 12,004 10% US30 Budweiser 11,652 0% US31 Dell 11,554 -6% US32 JPMorgan 11,433 12% US33 Apple 11,037 21% US34 SAP 10,850 8% Germany35 Goldman Sachs 10,663 11% US36 Canon 10,581 6% Japan37 Morgan Stanley 10,340 6% US38 Ikea 10,087 15% Sweden39 UBS 9,838 13% Switzerland40 Kellogg's 9,341 6% US41 Ford 8,982 -19% US42 Philips 7,741 15% Netherlands43 Siemens 7,737 -1% Germany44 Nintendo 7,730 18% Japan45 Harley-Davidson 7,718 0% US46 Gucci 7,697 8% Italy47 AIG 7,490 NEW US48 eBay 7,456 10% US49 AXA 7,327 NEW France50 Accenture 7,296 8% Bermuda51 L'Oreal 7,045 10% France52 MTV 6,907 4% US53 Heinz 6,544 5% US54 Volkswagen 6,511 8% Germany55 Yahoo! 6,067 0% US56 Xerox 6,050 2% US57 Colgate 6,025 7% US58 Chanel 5,830 13% France59 Wrigley's 5,777 6% US60 KFC 5,682 6% US61 Gap 5,481 -15% US62 Amazon.com 5,411 15% US63 Nestle 5,314 8% Switzerland64 Zara 5,165 22% Spain65 Avon 5,103 1% US66 Caterpillar 5,059 10% US67 Danone 5,019 8% France68 Audi 4,866 17% Germany69 adidas 4,767 11% Germany70 Kleenex 4,600 -5% US71 Rolex 4,589 8% Switzerland72 Hyundai 4,453 9% S. Korea73 Hermes 4,255 10% France74 Pizza Hut 4,254 -9% US75 Porsche 4,235 8% Germany76 Reuters 4,197 6% Britain77 Motorola 4,149 -9% US78 Panasonic 4,135 4% Japan79 Tiffany & Co. 4,003 5% US80 Allianz 3,957 NEW Germany81 ING 3,880 12% Netherlands82 Kodak 3,874 -12% US83 Cartier 3,852 15% France84 BP 3,794 -5% Britain85 Moet & Chandon 3,739 15% France86 Kraft 3,732 -5% US87 Hennessy 3,638 2% France88 Starbucks 3,631 17% US89 Duracell 3,605 1% US90 Johnson & Johnson 3,445 8% US91 Smirnoff 3,379 11% Britain92 Lexus 3,354 9% Japan93 Shell 3,331 5% Britain94 Prada 3,286 14% Italy95 Burberry 3,221 16% Britain96 Nivea 3,116 16% Germany97 LG 3,100 3% S. Korea98 Nissan 3,072 -1% Japan99 Polo RL 3,046 NEW US100 Hertz 3,026 NEW US