Tuesday, July 24, 2007

Coca-Cola puts £35m UK media out to tender - Brand Republic News - Brand Republic

Coca-Cola puts £35m UK media out to tender - Brand Republic News - Brand Republic: "Coca-Cola puts £35m UK media out to tender"

LONDON - Coca-Cola has put its £35m UK media planning and buying business up for pitch.
Incumbents Vizeum and Universal McCann, which handle the company's media planning and buying respectively, will be invited to repitch. Vizeum won the planning brief from Universal McCann following the last media review in 2000.

The account covers brands including Diet Coke, Coke Zero, Sprite, Fanta and Minute Maid. The UK advertising account, which is split between Mother, VCCP and Lowe London, is not affected.
Coca-Cola GB marketing director Cathryn Sleight confirmed the UK review would take place later this year, adding: 'The media environment now is a very different one to 2000, so it is a prudent time to look again at the best media structure.' She insisted that the review was not a reflection on the performance of the incumbent agencies.

In May Mother won the pan-European account for Powerade, strengthening its grip on the Coca-Cola advertising business. The agency already works on the Coke, Schweppes Mixers, Dr Pepper and Lilt brands.

In its second-quarter results, announced last week, Coca-Cola posted a 15% increase in European sales. Its operating income rose 20%.