Advertising, Marketing, Media and PR News - Brand Republic

Advertising, Marketing, Media and PR News - Brand Republic: "Norwich Union unveils integrated equity rel...
by Ben Bold Brand Republic 23 Nov 2006 07:00
LONDON - Norwich Union is building on the success of its DRTV ad for equity release with an integrated campaign comprising press ads, inserts, direct mail and its first ever email marketing activity.
The work, which was created by direct marketing agency TDA, has been designed to position Norwich Union as the market leader in equity release, while reassuring consumers that it is a supportive and understanding provider that offers guidance tailored to people's individual circumstances. Recipients are encouraged to make an enquiry or set up an appointment to learn more. Dave Nunn, direct marketing manager for Norwich Union Equity Release, said: 'We want to position equity release as a 'life-enabler' that can bring positive benefits over a period of time. 'It's a big step that requires careful consideration, which is why we work closely with consumers to ensure that we understand their situation and give them the..."