Fanta hands European creative duties to Ogilvy France - BR Bulletin - Advertising, Marketing, Media and PR news by Email - Brand Republic

Fanta hands European creative duties to Ogilvy France - BR Bulletin - Advertising, Marketing, Media and PR news by Email - Brand Republic: "

Fanta hands European creative duties to Ogilvy France
by Sarah Woods Brand Republic 16 Nov 2006

Fanta: Ogilvy France wins accountLONDON - Ogilvy France has triumphed over Mother London to snatch the European creative account for Coca-Cola's Fanta brand.
Ogilvy France won the account for the UK, Ireland, Belgium and the Netherlands, in a pitch against Mother and a number of undisclosed agencies. It previously handled the business for Fanta in France only.
The agency will now develop a 2007 multi-channel campaign to run across TV, print and digital.
Shiv Sethuraman, Ogilvy & Mather general director, said: 'This new mission enables Ogilvy to widen its involvement with the Coca Cola group at a European level, after leading the Fanta and Sprite communication in France since 2001.
Mother was picked to handle advertising for Fanta in December 2005, taking over from Nitro.
At the time, Coca-Cola GB marketing director Cathryn Sleight confirmed Mother's appointment following the successful Fanta Z campaign earlier in the year."