Coca-Cola plans web-video drive using Mentos explosion - Digital Bulletin - Digital news by Email - Brand Republic

Coca-Cola plans web-video drive using Mentos explosion - Digital Bulletin - Digital news by Email - Brand Republic: "Coca-Cola plans web-video drive using Mentos explosion
by Staff Marketing 14 Nov 2006

Diet Coke: Mentos YouTube videoLONDON - Coca-Cola is to capitalise on a YouTube video showing the effects of dropping Mentos mints into Diet Coke by putting content on Google Video and launching an online competition.
The YouTube video, which has proved immensely popular, shows how adding four Mentos to a bottle of Diet Coke causes the liquid to explode from the bottle.
Coca-Cola's own 'Diet Coke and Mentos II' video will see 500 litres of the drink mixed with 1,500 mints. It will appear on Google Video and the Coca-Cola website.
Coca-Cola is also inviting consumers to submit videos 'exploring how objects move in extraordinary and beautiful ways'."