TheMoodieReport.com

TheMoodieReport.com: "Alpha introduces StriVectin to UK travel retail - 22/09/06
Source: ©The Moodie Report
By Rebecca Mann
Email Print
UK. Alpha Airports Shopping has become the first retailer to stock the intensive stretch-mark and wrinkle cream StriVectin in UK airports.

In the UK StriVectin was previously available only in department stores such as Harvey Nichols, Selfridges and Space NK. Alpha is the first to launch the product outside the domestic market, stocking the range in Manchester and Birmingham Airports exclusively.

StriVectin is known in the US as the only clinically proven bio-active topical stretch mark and anti-wrinkle cream. The product was originally formulated as a concentrate to counter stretch-marks, but has been widely adopted as a facial anti-wrinkle treatment.

Alpha is stocking the StriVectin line at “great value” prices. StriVectin-SD 150ml retails at £114 with Alpha, compared with a price of £135 domestically. The 50ml version is £67 (versus £79); the 40ml £50 (versus £59).

Jacqui Buckley, leading Beauty Buyer for Alpha Airport Shopping, commented: “There has been a surge in interest from customers in these types of products over recent years, which is why Alpha is looking to permanently invest in this cosmetics category.

“Although the UK market for [such] cosmetic creams is still relatively young, we expect the huge success of the cosmeceutical category in the US to be replicated in the UK.” "