Mediaedge:cia wins £5m Coca-Cola Enterprises work - Media Bulletin - Media news by Email - Brand Republic

Mediaedge:cia wins £5m Coca-Cola Enterprises work - Media Bulletin - Media news by Email - Brand Republic: "Mediaedge:cia wins £5m Coca-Cola Enterprises work
by Mark Banham Brand Republic 27 Sep 2006

Coca-Cola Enterprises: Mediaedge:cia wins accountLONDON - Mediaedge:cia has won the £5m Coca-Cola Enterprises UK media planning and buying account after a pitch against a number of agencies.
The account, which was resigned by Walker Media last month, includes promotional work for the Capri Sun and Appletiser brands, which are licensed to Coca-Cola Enterprises in the UK. Walker Media had held the account for five years.
The company is responsible for the manufacturing and distribution of Coca-Cola products in the UK, supplying around 240m cases every year, and is now preparing to launch new products into the market.
The main Coca-Cola media account in the UK is held by Aegis-owned Vizeum and is unaffected by the appointment of the WPP media shop. Vizeum handles the main Coca-Cola brands as well as the Nestea and Minute Maid brands.
Mediaedge:cia won the business after pitching against a number of unnamed agencies."