Wednesday, December 07, 2005

Media Week

Media Week: "OMD UK has won the media planning and buying account for Aviva, covering the Norwich Union and RAC brands and estimated to be worth in the region of �75m.
The win marks the end of a fiercely contested pitch that consolidated Aviva's two main accounts into one single piece of media business for OMD.
OMD's will replace BrandConnection's on the Norwich Union end of the business and Vizeum's handling of the RAC media brief.
The Norwich Union account is worth around �65m a year and RAC spends around �10m on its media planning and buying.
Mediaedge:cia was also involved in the pitch.
Starcom was recently appointed by Aviva to handle a �10m media marketing campaign on the European continent. The agency was not involved in the UK pitch for the Norwich Union and RAC brands.
The media review was called after the �1.1bn takeover of the RAC by Aviva in March this year.
Nick Manning, chief executive of OMD UK, said: 'We've had a good year and we've been building up to this, and I'm very pleased for our team.'"