NMA.co.uk

NMA.co.uk: "Norwich Union is planning to drive up its online sales to 50% of total orders by 2007, with digital ads playing a vital role in achieving that aim.
The insurance company is kicking off the strategy by boosting its overall brand awareness by up to 5% with a major online campaign this week.
The online drive is an integrated part of its wider 'Quote me happy' campaign currently running on offline media including TV, outdoor and direct mail. However, all elements are primarily aimed at driving its online quotes and sales.
The campaign, which will run for a month across major portals, includes a landing page on the Norwich Union Web site. It has been designed by interactive agency AKQA with media planning/buying by Harvest Digital.
The interactive ads are designed to engage customers and create greater recall following positive feedback from strategic testing.
Sara Thwaites, ecommerce marketing manager, said, 'We aim to increase online orders by 2007, so digital advertising will continue to be a vital part of our marketing strategy.'"