NMA.co.uk

NMA.co.uk: "Norwich Union runs online ads targeting small businesses
By Dominic Dudley


Norwich Union, the country's largest insurer, is launching the first online advertising campaign for its small business unit, Norwich Union Direct for your Business.
The campaign to boost sales of its insurance products means that all the major parts of Norwich Union have now adopted new media marketing.
The campaign was planned and negotiated by online agency Harvest Digital. Creative has been designed in-house at Norwich Union and uses the company's well-known 'Quote me happy' strapline.
It will include banners, buttons and integrated media on finance and property sites including thisismoney .co.uk, interactive investor, clearlybusiness.co.uk and the commercial sections of property portals. There will also be a search element.
'It's a sizeable investment for the small business unit,' said Emma Wilson, client services director of Harvest Digital. 'It's embracing new media.'
The campaign is aimed at owners of buy-to-let properties, landlords with less than six properties and owner-managers of other small businesses."