News | Esure makes getting a quote easier - NMA

News | Esure makes getting a quote easier - NMA: "Esure makes getting a quote easier

Platform: Internet | Author: Luan Goldie | Source: nma.co.uk | Published: 27.02.08
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Insurance company Esure has launched a site focused on usability and accessibility.



Its ‘Quote and buy’ feature has been reworked to make it easier for consumers to use and access, with colours, fonts and page layouts being revised.


The need for change was highlighted by usability consultancy Optimum.web, part of RedEye, which also carried out the work.



Ed Longley, ecommerce manager at Esure said, “With there being various routes for visitors to arrive at our quotation page, we saw it as imperative that the user experience, once they were there, was as straightforward as possible.”"