Google and Coca-Cola top poll of most talked about brands - Brand Republic News - Brand Republic

Google and Coca-Cola top poll of most talked about brands - Brand Republic News - Brand Republic: "Google and Coca-Cola top poll of most talked about brands"

LONDON - Search giant Google has edged out Yahoo! in a poll about the most mentioned social media brands on blogs and social networking websites, with Coca-Cola and Microsoft coming top in the most discussed brands category.
The study, which was conducted by Immediate Future, measured the frequency of positive and negative mentions of major global brands on blogs, social networking, photo and video sharing websites.
Google was found to be the most positively discussed community brand in social media, followed by Yahoo! in second place and Apple in third. Also featuring in the social media top 10 were Microsoft in fourth, Canon in fifth and Sony in sixth place.

Immediate Future's Brands in Social Media study also evaluated the most discussed brands on social media sites, ranking Coca-Cola first, Microsoft in second, and IBM completing the top three.
Other brands that made the top 10 but might have expected to feature higher up were Disney, which was rated eighth, and McDonald's, which came ninth.
Katy Howell, managing director of Immediate Future, said: "Social media and consumer participation are growing at lightening speed. Conversations about brands are unfiltered, unchecked and outside the control of marketers. Brands are being discussed, applauded and criticised across the web."
The study, which was undertaken in April 2007, monitored the performance of companies in the Interbrand Top 100 Global Brands 2006 report, and was devised to create a snapshot of the most talked about brands and services on social media websites.
The top 10 brands in social media were:
Google
Yahoo!
Apple
Microsoft
Canon
Sony
Dell
eBay
Disney
Ford
The top 10 interbrands were:
Coca-Cola
Microsoft
IBM
GE
Intel
Nokia
Toyota
Disney
McDonald's
Mercedes