Green Flag focuses on speed of service in integrated push - Brand Republic News - Brand Republic

Green Flag focuses on speed of service in integrated push - Brand Republic News - Brand Republic: "Green Flag focuses on speed of service in integrated push"

LONDON - Breakdown specialist Green Flag is launching a multimillion-pound campaign focusing on the speed of its recovery service.
"Waiting, boring" is the brand's first work out of integrated agency Shop, which won the £10m account in April. It comprises DRTV, outdoor, radio, direct mail and online activity, which will run throughout the year.
One TV execution shows an uncommunicative couple stranded in their broken-down car, looking frustrated as they wait futilely for help to arrive. The ad ends with the pair still left helpless and getting more and more on one another's nerves.
The TV work breaks tonight on terrestrial and satellite channels and leads with the slogan: "When you break down, you just want to get going again quickly. At Green Flag, that's what we do."
The ad also outlines Green Flag's competitive pricing and highlights the fact that Green Flag patrolmen are equipped with local knowledge and are therefore able to easily find stranded motorists.
The ads were voiced by MacKenzie Crook, who played Gareth in 'The Office' and co-starred in 'Pirates of the Caribbean'.
Paul Davies, Green Flag's head of brand, said: "For the majority of motorists, breaking down is more of a frustration than a crisis situation. What matters to many drivers when their cars do not start is if they will be able to get to work or drop the children off at school. We want to highlight the universal truth that waiting is boring and that we offer our customers a quick response."