Monday, June 04, 2007

Pizza Hut website proves online ordering success - Brand Republic News - Brand Republic

Pizza Hut website proves online ordering success - Brand Republic News - Brand Republic: "Pizza Hut website proves online ordering success"

LONDON - The power of the Cheesy Bites Fondue Pizza has not waned online: Pizza Hut online sales have topped the £1m mark in just 10 weeks since the pizza giant launched its online ordering service.
More than 62,000 customer orders have been racked up via the website, and online sales are increasing by an average of 10% each week.
Pizza Hut launched its UK digital ordering service at the end of March, following a successful trial in the US.
The website uses postcode recognition to identify the customer's nearest branch and automatically suggests a meal deal or special offer, should this be the cheapest option.
Customers can place their order hours in advance of when they will want the pizza, and can either pay online or with cash on delivery for orders of less than £20.
Hugh Wood, chief marketing officer at Pizza Hut, said: "Our customers told us they wanted to leverage the speed and convenience of the internet to order their Pizza Hut favourites from home and we listened.
"We are keen to increase the reach of our online ordering service as quickly as possible and are working hard to meet customer demand."
In the last 30 years, Pizza Hut has sold more than 700m pizzas in the UK.