Shop wins £10m Green Flag integrated account - Brand Republic News - Brand Republic

Shop wins £10m Green Flag integrated account - Brand Republic News - Brand Republic: "Shop wins £10m Green Flag integrated account
by Joanne Payne Brand Republic 12-Apr-07, 09:00
LONDON - Breakdown service Green Flag has appointed integrated communications agency Shop to its £10m creative, direct and digital marketing account.
Intermediary Creative Brief handled the pitch, in which Shop triumphed over incumbent MRM Partners and a number of undisclosed agencies.
Caspar Thykier, managing director at Shop, said: "Green Flag is an ambitious brand that is looking for great creativity to get cut through. Through a very collaborative pitch process we've applied some fresh thinking to do just that."

The Royal Bank of Scotland owns Green Flag, which was founded in 1971. The AA is the market leader in the breakdown assistance sector, with approximately 14.8m members. RAC has 6.9m members and Green Flag has 5m.
The brief was declared in December, when representatives from Green Flag stated that the service wished to differentiate itself from other breakdown services with a refreshed advertising campaign.
Nigel Charlesworth, Green Flag spokesman, said: "Following a detailed and thorough selection process we are pleased to appoint Shop to deliver our brand message to consumers across a range of media."
Mediacom presently handles media duties and Shop will be working in conjunction with them in Green Flag's next marketing push, which will be handled by its marketing director Hilary Williams. "