AXA reviews £12m media account - Brand Republic News - Brand Republic

AXA reviews £12m media account - Brand Republic News - Brand Republic: "AXA reviews £12m media account
by Joanna Bowery Marketing 04-Apr-07, 15:30
LONDON - French-owned insurance and investment giant AXA is reviewing its £12m UK media planning and buying account out of OMD Connect.
The firm says it is studying its agency arrangements as it pursues a new business strategy following the appointment of a new chief executive Nicolas Moreau last year.Last summer AXA appointed a new UK marketing chief, Olivier Mariee, who joined from the firm's Paris headquarters
AXA has spent recent months shifting its focus away from independent financial advisers to cultivate a direct relationship with customers.

OMD Connect is a joint venture between OMD UK and WWAV Media.
Creative duties are handled by Grey Australia, which was appointed to handle the UK business in 2005 after coming up with an idea for Australia that would translate well to a UK audience. "