Coke, Microsoft and Citibank top most valued brands poll - BR Bulletin - Advertising, Marketing, Media and PR news by Email - Brand Republic

Coke, Microsoft and Citibank top most valued brands poll - BR Bulletin - Advertising, Marketing, Media and PR news by Email - Brand Republic: Coke, Microsoft and Citibank top most valued brands poll
by Mark Banham Brand Republic 1 Feb 2007

Coca-Cola: tops brand poll
LONDON - Coca-Cola, Microsoft and Citibank are the world's three most valuable brands, according to a new survey released by Brand Finance, the independent brand consultancy.

The soft drink manufacturer in top position has a value of $43bn (£22bn) according to the report. In second place, software giant Microsoft is worth $37bn, with the financial firm Citibank only slightly behind on £35bn.
This is followed by supermarket chain Wal-mart, the only brand that does not have a truly global footprint because it is branded Asda in the UK, worth $34.9bn, and computer manufacturer IBM, worth $34bn.

In sixth place is the only non-US brand in the report, HSBC, the UK-based bank, which weighs in with a total value of $33.5bn.

David Haigh, chief executive of Brand Finance, said: "The total value of the 250 most valuable global brands is $2 trillion, reaffirming the critical importance of brands as assets and drivers of business value. New financial reporting standards have increased awareness of intangible assets generally and brands in particular."

The other brands that made up the top 10, according to value, included: seventh-placed GE, valued at $31.8bn; Bank of America at $31.4bn; computer manufacturer HP at $29.4bn; and Philip Morris cigarette brand Marlboro, with a value of $26.9bn.

The survey also included the top 10 mostly highly branded brands in the world. This list was topped by Nike while rival Adidas was in 10th place.

Top 10 most highly branded organisations in the world
1. Nike 84%
2. Prada 73%
3. Acer 71%
4. Avon 68%
5. Bulgari 68%
6. Chanel 63%
7. Estée Lauder 61%
8. Quiksilver 60%
9. Calvin Klein 58%
10. Adidas 56%