eMarketer.com - Don't Overlook Affiliate Shoppers

eMarketer.com - Don't Overlook Affiliate Shoppers: "Don't Overlook Affiliate Shoppers

JANUARY 31, 2007



At the dawn of e-commerce, affiliate networks were all the rage, but you don't hear much about them anymore.
Maybe you should.
According to a study from comScore Networks, commissioned by DoubleClick, consumers clicking on affiliate links tend to spend more than the average Internet shopper.
Affiliate consumers were 43% more likely to convert online than consumers directed by other referrals.
'Affiliate marketing, the oft unsung workhorse of online marketing, has been one of the most dependable, consistent and predictable merchant customer acquisition channels since the late 90s,' Chris Henger of Performics, a division of DoubleClick, told Internet Retailer.
In addition, affiliate link clickers represent a more qualified demographic. The study found that affiliate shoppers are 17% more likely than the average Internet shopper to have household incomes greater than $75,000 a year. "