Honda introduces online relationship marketing - DMBulletin - Direct Marketing news by Email - Brand Republic

Honda introduces online relationship marketing - DMBulletin - Direct Marketing news by Email - Brand Republic: "LONDON - Honda has invested in its online relationship marketing with the creation of a microsite intended to find out more about its customers and help them towards choosing one of its models.
The car maker's relationship marketing agency Hicklin Slade has created the microsite and the emails that link into it, using the cartoon style associated with the brand.
The first email going out to the addresses on Honda's database asks the question 'What do you love about driving?' and offers the chance to win a Civic.
Honda hopes that when respondents arrive at its microsite they will explore its range of cars as well as reveal details about themselves, their current car, and how they like to be contacted.
Dan Thwaites, director of digital at Hicklin Slade, said: 'Too many brands, especially in the automotive sector, have adopted a hard-sell approach with their emails.'"