TheMoodieReport.com

TheMoodieReport.com: Long-time inflight executive Max Williams unveils new airline retail conference – 06/10/06
Source: ©The Moodie Report
By Martin Moodie
Email Print

It's time the airline retail business got the attention it deserves at industry conferences, argues Max Williams
INTERNATIONAL. A new conference has been launched for the inflight retail sector. ARC2007 will be held on 5-6 July 2007 in Brighton, UK. It is being organised by Ultramarine Partnership, whose Executive Director Max Williams has worked within the inflight retail channel for the past 16 years.

Ultramarine is a design and media agency specialising in creative and innovative marketing solutions for the inflight travel retail sector.

Williams has been Sales & Marketing Director at Alpha Inflight Retail, Retail Development Director at FlightStore Interactive Retail, Sales & Marketing Director for World Duty Free Inflight and Retail Development/Buyer at Virgin Atlantic Airways.

He told The Moodie Report: “The inflight retail sector tends to be treated as the poor relation of global travel retail. In fact this general perception could not be further from the truth.

“The challenges for inflight retail will always be far greater than traditional airport retailing, but it is for this reason that both airline managers and dedicated suppliers can make huge leaps forward in terms of product and marketing innovation.”

The two day event, for which The Moodie Report is the media partner, will address key topics including airline listing terms, marketing & communications, retail innovation & new revenue opportunities, advertising & marketing income/costs, outsourcing versus in-house operation, and the challenge of airport and high street competition. For more details e-mail Max Williams on max@ultra-marine.co.uk